Transform
Confidently create a strategy for sales success and execute this with a fractional business development team.
Transform Service outline
- Comprehensive review and roadmap of commercial opportunities for your business.
- Defining sales targets, sector/niche market focus and developing a business development strategy to action.
- Thorough client onboarding process.
- Business development function set-up: CRM with GDPR compliant data and templates.
- Review and co-creation of recommended sales materials.
- Ongoing delivery and review of multi-channel business development activities with a focus on a consultative, intelligent lead-generation process.
- ABM nurturing sequences: to generate long term pipeline opportunities.
- Co-ordinated support with the marketing function.
- Taking the prospect from qualified to ‘ready to buy’.
- A dedicated business development team from director to manager level for 4 days per week.
- Access to a highly flexible sales resource, available to undertake additional projects or activities as deemed necessary.
- 1:1 Sales and business development coaching for the leadership team.
- Utilising our proven ethical sales framework.
- Weekly reports of business development outputs and regular review sessions.
outcomes
- Strengthened sales resource and team that is relentlessly focused on business development and pipeline building.
- A nurtured pool of ideal customers ready to take the next steps in the sales process.
- Market intelligence and feedback on services/products.
- A robust sales pipeline with highly qualified, targeted prospective customers.
- Improved visibility and brand presence in front of ideal customers.
- Understanding of effective business development and success factors.
- Establishment of a highly effective business development function, including playbook, messaging templates and conversion data.
Investment and programme timings
- Months 1 – 2 Review and roadmap, client set up and business development strategy.
- Months 3 – 6 Delivery of full service business development function.
- Minimum programme commitment is recommended to be 6 months.
- Retained services available from £5,850 PCM.
This service is Suitable for
Innovative SME's that are scaling significantly. Funded startups from seed to Series A or B. Current sales resource is stretched or limited to achieve targets. An existing marketing communications function is in place. Suitable for tech for good, B Corps and mission-driven businesses that are bringing new technologies to market.