Our work

Sales with Meaning and Purpose

We work exclusively with purpose-driven businesses who want to change the world, one customer at a time. Our strategic and targeted approach to b2b sales means that we build robust sales pipelines, improve market share and secure valuable partners for our clients.

Our work is rooted in meaning and purpose, from bespoke sales campaign set-up to thoughtful sales messaging and telephone outreach from our expert team. We are tireless champions of the businesses we represent and become a core part of their sales team for the duration of the time we work together.

B2B sales, lead generation and partnerships

We deliver targeted sales services for clients who need to increase their sales, improve their new business pipeline or secure strategic brand partners.

Our clients tend to be fast-growth businesses who want to explore new vertical markets, launch a service, build brand awareness and generate sales faster than their competition. We are an ideal additional resource for an existing sales team or scale-up that are building out a team as they grow. 

Smash logo

Objective:

To secure new food and drink brand partners for SMASH an app to tackle youth obesity - the young persons railcard of healthy food.

Result:

We are beyond proud to be supporting SMASH - Save Money and Stay Healthy - a ground breaking new app for young people aged 13-24 . This is an ongoing project, the team is on track to sign HOT's with 40 new partners for the app launch later in 2021. The app will offer money off healthier food choices at food to go retailers, supermarkets and online stores.
Petit Jovial logo

Objective:

Build a pipeline of new business leads from selected niche wholesalers aligned to Petit Jovial’s brand and product focus..

Result:

A strategic and targeted approach led to a 20% conversion rate with 1 in 5 prospects turned into warm leads that were interested in buying from or collaborating with the brand.
B Plastic Free logo

Objective:

Secure new retail partners for Wayz, a vegan food wrap made in the UK.

Result:

5 new retail accounts opened during a short pilot campaign several of which are multi-site specialist retailers and developed a strong pipeline of 15 warm leads.
Spice_Pots_logo

Objective:

Build connections with national grocery retailers and distributors that fit with Spice Pot’s growth goals.

Result:

In this short pilot campaign we secured a new online vegan supermarket account plus a multi-site retailer and generated a warm pipeline of 10+ large grocery partners. Client feedback: ‘It’s been a great experience and I wouldn’t hesitate to recommend you’. Melanie Auld, Founder, Spice Pots Scotland Ltd

Account management & new business development

We offer a retainer service for clients who need ongoing sales support in new business and account management. We become a core part of the sales team for the duration of the time we work together. Please contact us for more information about this service. 

Awake_Organics_logo

Objective:

Provide ongoing account management and new business development support. Manage incoming enquiries and qualifying these potential new accounts. Shape the retail strategy for the business and deliver against this strategy.

Result:

“Working with the Ethical Sales team is a very positive experience. I can trust the team to represent my business well to potential retailers, and we’ve increased our orders as a direct result of their work. One thing I really appreciate is the team’s respect for my limited time, and I never have to chase anything. After we completed the first sales campaign I was happy to continue on a monthly basis for account management and new business development support.” Melissa Kimbell, Founder, Awake Organics

Sales strategy

Our clients come to us with strategic and specific sales needs which we work on together in order to transform their business and ensure sales success for the future.

TEWC Skincare logo

Objective:

Reviewing and reshaping the sales and marketing strategy to position TEWC as a specialist supplier.

Result:

"Working with Ethical Sales enabled us to re-evaluate our business priorities. Our work gave us the direction we needed to better appraise our product sales focus and target market." Ally Sharratt, Founder, TEWC Skincare
soap folk logo

Objective:

Multiple strategic sales projects including team sales training, new product development strategy, online marketing review and delivery plus ongoing mentoring to the business Founder.

Result:

"Corinne and Ethical Sales have helped me develop the road map to get me where I want to be. Always on the ball, I know I am in safe hands. We share ethical values - is that important? Yes. We're in this business, not just to be successful but to make a difference. Ethical Sales get it. We are delighted with the results." Fiona McBryde, Founder, Soap Folk
views for change logo

Objective:

Sales strategy development and new business process implementation pre-launch including team training on managing sales meetings.

Result:

"We are not sales people, so we lacked confidence in this area and we felt it was important to determine how we were going to launch and grow our business without compromising our values. Corinne was highly responsive, thoughtful, thorough and organised; taking the time to get to know us and our business; which made what could have been a daunting process, much easier. The work we did will play a huge part in the early success of our business. We look forward to working with Corinne & the team more in the coming year!" Nicola Telford, Co-Founder, Views for Change