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Our work

We advocate a relationship-first approach to sales with targeted, strategic sales activities that generate real results. Sales with ethics at its heart will generate long-term, sustainable revenue. Using our proven ethical sales methodologies we know the quickest way to sales success for our clients, from ambitious start-ups; tech innovators and non-profit changemakers.

Many of our clients are trying new things for the first time. They are pushing the needle, disrupting, and bringing new solutions to the world. We are proud be supporting our clients to achieve sales success in a challenging economic climate.

We serve business changemakers, innovators and fast-growth startups.


  • Establishing an outbound sales function for a foodtech SaaS startup on a mission to create a world where food is the solution to the climate crisis. 
  • Building a £1.8M public-sector pipeline for an assistive technology company tackling the social care crisis.
  • Engaging financial and professional services firms for a leading employee engagement platform focused on climate action including booking sales meetings and via webinar promotional activities. 
  • Booking sales meetings at FTSE 250 businesses for an employee engagement specialist tackling the energy crisis.
  • Setting up meetings with large retailers for an EV sustainable delivery specialist with a long sales cycle.
  • Running telemarketing campaigns for SME sized trades businesses and booking demos over the phone for the SaaS sales team. 
  • Coaching and training a new SaaS sales team on outbound calling techniques.
  • Improving the LinkedIn visibility strategy of a clean energy business leading to generate inbound leads.
  • Creation of a sales strategy for a social enterprise in the wellness space supporting women victims of trafficking and exploitation. 

Case studies

Read our case studies to find out how we work with purpose-driven businesses to generate sales success. Zedify are a climate tech scaleup with EV delivery solutions; Service Robotics create assistive technologies for the social care sector and Payaca deliver a SaaS platform for customer focused companies. 


Delivery of a strategic sales campaign to secure secure new food and drink brand partners for the SMASH app to tackle youth obesity known as 'the young persons railcard of healthy food'.

Client Feedback

"The team have been complete superstars. We set an initial target of 15 and we secured a set of 45 really great partners. Our sales consultant was super professional but has a really huge heart and speaks of SMASH as if it was their own" Chris Holmes, Founder, SMASH
Horizontal (Red Z, Navy Zedify, NO Strapline)
Leading UK sustainable delivery service Zedify needed help to grow their national and local sales pipelines. We nurtured and grew qualified opportunities worth over £500k with large retailers. Corinne and the team worked with the senior team to role out a local sales strategy for their 9 UK franchise hubs.


"We're relatively unique in prioritising local growth alongside national account development, Ethical Sales were able to actively contribute at every level. This included opening dialogue with major retail brands. Ethical Sales proved an invaluable resource. Corinne and the team are accommodating and happy to adapt to the changing requirements we had over our year working together.” Jon Williams, CCO, Zedify
The start-up with ambitious growth goals contacted Ethical Sales for support with building relationships in the hard-to-access public sector in order to secure product demos with budget holders.

Client Feedback

“We speak with the team at Ethical Sales continuously to ensure their outreach communications are matching the evolving goals we have as a company. Starting with an agreed target list of customers, Ethical Sales have delivered on taking the public sector from being unaware of our solution to creating excitement and booking a demonstration with one of our team. We are very happy with our partnership with Ethical Sales and the success they are helping to drive for Service Robotics Ltd.” Imogen Keane, Business Development Manager, Service Robotics Ltd
Payaca square
Payaca is on a mission to make it simple for service business owners to convert more leads, automate workflows and grow their businesses. They sought help from Ethical Sales with establishing outbound sales processes and testing new market areas.


“We originally reached out to Corinne and Ethical Sales to help us test outbound sales in our industry, and run some experiments on the viability of taking our product to different markets. We we're very impressed with the depth they went for setting up the project. This taught us a lot in how we talk about the problems our product solve, and helped us build sales materials we use for our internal sales process. We would definitely work with Ethical Sales again.“ Luke Johnson, Head of Operations, Payaca

Book a meeting today to discuss your sales challenges