We’re proud to be part of a community of leaders who put integrity at the heart of growth. From practical AI training to hands-on business development, our services are built on the same principle: results delivered with integrity.
Helping You Grow
With Integrity
Ethical Sales helps mid-sized SMEs and national social impact organisations grow ethically and sustainably.
Based in Moray, Scotland, we understand the opportunities and challenges faced by ambitious organisations across the UK. Whether you want to strengthen your growth plans or adopt AI with confidence, we’re here to help.
Since 2020, we’ve worked with more than 60 organisations, proving that commercial success and strong values can go hand in hand.
Your Sustainable Growth Partner
Mission
To help organisations grow with integrity by strengthening their people, processes, and technology.
Vision
A world where organisations succeed by staying true to their values and creating lasting impact.
Our Company Values
At the heart of everything we do are our core values:
Caring

We go the extra mile for our clients, team and community.
Honest

Transparency and truthfulness guide every interaction.
Empowerment

We provide the tools, knowledge and support for long-term success.
Expert

Our team delivers deep insights and proven strategies.

Dynamic
We adapt quickly to meet the ever-changing needs of our clients.
Successful
Delivering results that are meaningful and measurable.
How We Work
Proven Expertise
Ethical Approach
Tailored Solutions
Results-Driven
Note From Our Founder
Corinne Thomas, Founder
“I Founded Ethical Sales in 2020. I based the business in Moray, North East Scotland, when I relocated my family here five years ago. I bring more than 30 years of experience in sales, leadership development and training. Starting in my Father’s telemarketing agency at the tender age of 15, I learnt to sell on the phone and never looked back.
My team and I understand the challenges facing ambitious organisations. I’ve built Ethical Sales around the belief that growth and values should never conflict.
Today, my focus is on helping organisations achieve sustainable, measurable growth by combining people, process and technology for best results. I’d be happy to meet you for a chat to find out if we can help your organisation to grow with integrity”
