The People Behind Growth

With Integrity

Based in Moray, Scotland, our team works with mid-sized SMEs and national social impact organisations to support structured growth and AI adoption in a way that is practical and aligned with their values.

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We’re united by a shared belief: that commercial success and strong values can go hand in hand when there is clarity, structure, and the right support. Each member of our team brings practical experience, sound judgement, and a commitment to helping organisations grow with confidence.

Founder & Principal Consultant

Corinne Thomas

Corinne has over 30 years’ experience in business development, leadership development, and organisational growth. She founded Ethical Sales in 2020 to create a values-led alternative to traditional sales agencies, building an approach grounded in integrity, transparency, and long-term results.

Today, her work focuses on helping organisations adopt AI and strengthen their approach to growth in a structured, practical way. As a certified AI trainer and consultant, she supports leadership teams to move from uncertainty to clear, confident decisions, using AI and digital tools as enablers rather than distractions.

Corinne has worked with more than 60 organisations across the UK, aligning people, processes, and technology to deliver measurable outcomes. She is known for bringing clarity to complex challenges and helping ambitious, time-pressured teams make progress without unnecessary disruption.

Based in Moray, in the north east of Scotland, Corinne works locally and virtually with clients across the UK. Outside of work, she enjoys cold-water swimming on the Moray coast and spending time outdoors with her family.

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Our Team

Behind every successful growth strategy is a team of dedicated professionals who believe in doing business the right way. The Ethical Sales team of skilled consultants includes:

Jason McAlister

Senior Business Development Consultant

With over 20 years of experience in sales and account management at a PLC, Jason has a deep understanding of building strategic relationships with large accounts. He enjoys working with ethical business clients to deliver sales success.

Lynsey Huxford

Operations Manager

Lynsey brings extensive corporate experience from industries including manufacturing, aviation, utilities and design. She excels in creating systems and processes that deliver measurable results, helping businesses adapt and thrive in a rapidly changing world.

Work With Us To Grow With Integrity

Ready to bring clarity and control to how your organisation grows and adopts AI?

If you are navigating growth challenges or making decisions about AI, we can help you take a structured, practical approach.Book a meeting to discuss your current position and explore the most effective next step for your organisation.

Book a meeting