Expert-led masterclasses are held monthly on popular sales topics.
The Ethical Sales Academy: 2023 - 2025
Transform Your Sales Approach With Expert Training
NOW CLOSED AS OF SEPT 2025.
Our training arm, the Ethical Sales Academy, was your go-to resource for developing skills, building connections and growing with purpose. We delivered monthly masterclasses delivered by industry experts and offered wellbeing advice that supported the whole person, not just the salesperson.
Corinne provided an announcement about this closure on LinkedIn recently which you can read here.
We are sorry to announce the Ethical Sales Academy has now closed. Please feel free to browse the insights below, download our ethical salesperson’s playbook and learn about what we got up to in the Academy.
Masterclass Topics
Every month we invite real sales leaders to share their stories and advice for you to learn from in our sales training masterclasses.
By sharing stories from the coalface, these experts inspire us to improve our sales performance and give us the confidence to try new approaches. Recent topics include:
- AI for Salespeople
- Successful Sales Meetings
- Negotiation & Objection Handling
- Advanced LinkedIn Strategies
- Mastering Sales Presentations
- Stress Relief Strategies
Membership Benefits
Masterclasses
On-demand resources
Community
Exclusive insights
What Our Members Said
It’s great to be a part of a community of like-minded people all seeking self-development. I really enjoy the masterclasses and the guest speakers are well selected who always share fresh perspectives and original thought.
Connecting with and learning from so many folks from different sales backgrounds is very inspiring.
The Academy helps me to become more strategic in my role and experiment with new tools and techniques.
Your Ethical Salesperson’s Playbook
Your step by step guide to building a sustainable sales pipeline while staying true to your values. Featuring bitesize training videos, 20+ expert insights and top sales tips.
The Academy is now Closed
Individuals
Flexible membership for professionals with new business development, account management or customer success roles.
Single Monthly Membership:
£29/month + VAT
On a rolling monthly basis. Includes live masterclasses, resource library access and community connection.
Your first month is free of charge and includes a live masterclass.
Teams
Scalable training and development solutions for teams involved in sales, business development and commercial partnerships.
Small Teams of 2-10:
£25/month + VAT
Per team member per month
Medium Teams of 11-50:
£20/month + VAT
Per team member per month
Large Teams of more than 50: From £15 per person per month + VAT. Includes a dedicated online learning area for your team. Bespoke team training is available.
Stay Ahead In Ethical Sales
The Ethical Sales Academy is more than sales training – it’s a movement. Whether you’re advancing your own skills or empowering your team, our industry experts can help you to succeed with integrity. Recent masterclass experts include:
Heather Murray
Principle Trainer & Founder, AI for Non-Techies
Heather is an AI expert, Top 20 MarTech influencer and international speaker. Heather brings energy and enthusiasm to the world of AI, her jargon-free approach helping people overcome confusion or fear when it comes to where to start. Using AI, Heather drove $75m in client pipeline in 2023. In our AI for Salespeople Masterclass Heather explains how we can engage our ideal customer using generative AI to do the heavy lifting without losing the human touch.
Emma Henderson
Professional Speaker and Author
Emma Henderson MBE has over 30 years experience in the aviation industry as a pilot, and spent 12 years flying hundreds of passengers a day around the skies of Europe, gaining command and becoming one of fewer than 500 female airline captains in the world. She now travels the world to speak about grounded leadership - a method that emphasises humanity, humility and humour. In our recent Pitch Perfect Masterclass, Emma teaches our community how to make sales presentations with confidence and presence.
Dean Seddon
CEO, Maverrik
Dean is a certified Social Selling trainer and CEO of Maverrik. Dean works with mid-market to large enterprises to optimise how LinkedIn, Sales Navigator being integrated into the sales and marketing process can drive higher performance and better outcomes. In the Art of Social Selling Masterclass, Dean teaches our membership how to build a personal brand on LinkedIn and how to generate leads with his proven methodology.
The Academy in Numbers
20+
Learning hours
delivered by real
salespeople and
industry experts.
15+
Topics covered, from
prospecting and objection
handling to mastering
presentation skills.
40
Industry experts
contribute to live
and recorded
sessions.
100+
Members learning
and growing
together in the
community.
Frequently asked Questions
I’m really busy, what's the time commitment?
Nothing is mandatory, but you’ll get out what you put in! Most members join our live masterclass, which is 1 hour over lunch (12-1 pm) each month. We also have optional 30-minute meet-ups. For now, everything is virtual so you can learn from your desk with like-minded salespeople. All our masterclasses are recorded so you can watch them back at your own pace in our Academy Hub.
As a sales leader I'm reviewing ongoing CPD and training for my team, how does the Academy fit into this?
The Academy is a great way to plug your people into ongoing affordable and accessible virtual sales training with a trusted provider. Sales can be a lonely and stressful profession, so by giving your people access to a friendly community of like-minded salespeople you’ll also improve overall wellbeing. We've produced a business case which explains more – please contact us to receive this.
What’s the cost after the free month?
Individual membership is £29 + VAT per month on a rolling monthly basis. You can cancel anytime, with no minimum commitment. Your free month lets you attend a live masterclass, explore our Sales Library and check out the members’ Hub. You'll get a friendly reminder before your month is up so you can decide whether to stay with us or not. (We hope you stay!) If you’re considering the Academy for your team please contact us to discuss once you’ve joined so we can discuss appropriate pricing.
Who is in the Ethical Sales Academy?
All our clients join us in the Academy so you'll get to meet them. We have a wide-range of members from sustainable SaaS technology companies to design agencies and social impact organisations. You'll definitely meet members you connect with and can learn from!
How will it help me or my team thrive in their role?
Members report improved sales skills, from making more sales calls to closing deals more confidently. We also cover broader topics such as goal setting, mental health and stress management – because we're humans, not just salespeople! Our members rate us 4.5 stars for masterclasses and overall experience.
How do you decide what subjects and sales challenges to cover in the Academy?
Our members tell us! We run regular surveys to curate a curriculum. We look at the latest sales trends and tools that we feel our members need to know about. The world of sales and business development is evolving very fast and we help our Academy community to navigate this with confidence so they can thrive in their roles.