The People Behind Growth

With Integrity

Based in Moray, Scotland, our team works with mid-sized SMEs and national social impact organisations to help them grow ethically and sustainably.

Learn more about our services

We’re united by a shared mission: to show that commercial success and strong values can go hand in hand. Each member of our team brings expertise, practical experience, and a commitment to supporting purpose-driven growth.

Founder & Principal Trainer

Corinne Thomas

Corinne has over 30 years experience in business development, leadership development and training. She founded Ethical Sales in 2020 to create a values-led alternative to traditional sales agencies, building an approach rooted in integrity, transparency, and people-first growth.

In recent years, Corinne has taken the business on a new journey into AI, systemising internally and becoming a certified AI Trainer. She delivers AI-focused training and growth consultancy, helping clients embed modern approaches to growth using AI and digital tools as enablers.

Her client work focuses on aligning people, processes, and technology to deliver measurable outcomes. She has guided over 60 organisations on their sales and AI journeys, and is known for making change feel achievable for ambitious but stretched teams.

Based in Moray, in the north east of Scotland, Corinne works locally and virtually with clients across the UK. Away from work, she enjoys cold-water swimming on the Moray coast and spending time outdoors with her family.

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Our Team

Behind every successful growth strategy is a team of dedicated professionals who believe in doing business the right way. The Ethical Sales team of skilled consultants includes:

Chris Watts

Senior Business Development Consultant & Team Leader

Chris has over a decade of commercial experience across industries such as forex, fundraising, market research, automotive and pharmaceutical. He’s passionate about supporting businesses in meeting global challenges and seizing opportunities to create a sustainable future.

Jason McAlister

Senior Business Development Consultant

With over 20 years of experience in sales and account management at a PLC, Jason has a deep understanding of building strategic relationships with large accounts. He enjoys working with ethical business clients to deliver sales success.

Neil Dymond

Senior Business Development Consultant & Team Leader

Neil brings over three decades of experience in business development and managing sales teams, with specialist knowledge in data management. He supports clients in achieving their prospecting goals and sales targets

Mark Simmonds

Senior Business Development Consultant

Mark is a highly experienced sales professional with expertise in the tech sector. He is dedicated to helping clients achieve their business objectives by delivering exceptional results that drive growth and revenue. Mark has the expertise and resources to help you achieve your goals.

Lynsey Huxford

Operations Manager

Lynsey brings extensive corporate experience from industries including manufacturing, aviation, utilities and design. She excels in creating systems and processes that deliver measurable results, helping businesses adapt and thrive in a rapidly changing world.

Maria Cherazica

Membership & Marketing Coordinator

Maria is a seasoned marketing and project management professional with a diverse background spanning B2B, B2C, e commerce, agencies and consultancies. She supports client onboarding and implements company-wide marketing activities, including webinars.

Work With Us To Grow With Integrity

Ready to grow your business while staying true to your values?

Ethical Sales is here to help you achieve your goals. Book a meeting with the team today to discuss your growth challenges.

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