Sales Campaign Strategy & Set Up

Ensure credibility in the market with a meaningful, bespoke sales approach that reflects your core values.

Our bespoke Sales Campaign Strategy & Set Up process is usually the first step in our clients’ b2b sales journey. It will help you to:

Define sales success and the core sales process.
Understand who your target customer is and set key criteria.
Create meaningful, impactful sales messages and materials.
Build a targeted, GDPR compliant prospect list.
Align your marketing communications with your sales goals.
Bring the team together on a strategic, targeted sales campaign created for sales success.

Sales Campaign Strategy - core steps

Team based briefing sessions (hosted via Zoom) and business deep dive questionnaire.
Creation of campaign strategy & marketing and communications materials.
Creation of email templates, sales script and qualifying questions to use
during the campaign.
Sales processes and roles agreed, both Ethical Sales and the client.
Market scoping or initial research undertaken as required.

Sales Campaign Set Up - core steps

Creation of a GDPR compliant prospect list for the campaign.
Database set up, including recommendation/implementation of a pipeline CRM or team training on existing client systems.
Sales materials finalised and stored.
Team set up with appropriate email address and access to client systems as required.

Are You Ready for sales success?