Sales Campaign Strategy & Set Up
Ensure credibility in the market with a meaningful, bespoke sales approach that reflects your core values.
Our bespoke Sales Campaign Strategy & Set Up process is usually the first step in our clients’ b2b sales journey. It will help you to:
- Define sales success and the core sales process.
- Understand who your target customer is and set key criteria.
- Create meaningful, impactful sales messages and materials.
- Build a targeted, GDPR compliant prospect list.
- Align your marketing communications with your sales goals.
- Bring the team together on a strategic, targeted sales campaign created for sales success.
Sales Campaign Strategy - core steps
- Team based briefing sessions (hosted via Zoom) and business deep dive questionnaire.
- Creation of campaign strategy & marketing and communications materials.
- Creation of email templates, sales script and qualifying questions to use
during the campaign. - Sales processes and roles agreed, both Ethical Sales and the client.
- Market scoping or initial research undertaken as required.
Sales Campaign Set Up - core steps
- Creation of a GDPR compliant prospect list for the campaign.
- Database set up, including recommendation/implementation of a pipeline CRM or team training on existing client systems.
- Sales materials finalised and stored.
- Team set up with appropriate email address and access to client systems as required.