When I was 15 my dad ran a telemarketing agency and taught me how to sell over the phone. I’ve had a long career in sales, marketing and partnerships development across the charity, public and private sectors.

After a couple of false starts, I am very proud to have built a thriving ethical business dedicated to helping founders and sales leaders change the world, one hard-won customer at a time.

With over 30 years of experience in outbound sales and business development, I help business changemakers, fast-growth start ups, and ethical innovators grow their customer base and revenue without compromising on their values.

I’ve built a highly experienced team and developed a proven ethical sales framework that gets amazing results for our clients who choose to grow, scale or transform with us. For clients that need a strategic approach or advice I lead on our sales review and roadmap and sales strategy work. 

Whether you need to book meetings, build your sales pipeline or understand how this thing called sales actually works, I can help you.

My strengths are in: sales strategy and discovery, leadership, marketing strategy, content strategy and anything to do with outbound sales.